Do you have your own website? If yes, just being on internet is not enough. Are you one of the businesses that create their website and then just waiting or the leads to come? That will never works.
Google processed that over 3.5 billion of searches are done every day and 400,000 search queries every second. Imagine how many customers are searching for your product and services but your business are not visible to search engines.
What is SEO?
From the sentence of “getting traffic from free, organic” you will not going to pay for the advertising or sponsored ads, it is Free and all you need to do is to get on the top page of search result. Why? Because there are a probability that you will might get the traffic of most searches for your keyword. Also, the brands that appears on top positions are more likely trustworthy for customers and that might boost your Brand Awareness, unlike to those at the bottom of the search result.
There are two types of SEO,
On-Page SEO – means the optimization will be within your website (Page-Title, Meta-Tags, and Content Optimization etc.)
Off-Page SEO is like a wheel. It is creating back links or interlinking your website from the external website or a blogsite or thru social media.
The first step is you need to conduct a keyword research. You need to search for a specific keyword that will fit in your business. Bear in mind that you just don’t need to find the perfect keyword for you, but the feasible. Of course, you are not the only one that knows the importance of SEO and how to do it. You need to search if that keywords are highly searched on search engine and also the competency of that keyword. You may use a free tools for keyword research such as Google Keyword Planner Tool.
Next will be the Domain Research, so what are the SEO best practices in choosing a domain name? Go for the domain that are short and easy to remember. Don’t use domain names that has numbers or special characters and your domain should not be longer than 15 characters. If you can include a keyword that helps make it obvious what your business nature while keeping your domain name catchy, unique, go for it.
After that, you need to conduct the Competition Research. Like I said a moment ago, you are not the only one that knows the importance of SEO and how to do SEO. So, you need to search who are your competitors and how they do to make it to the top positions. From how many back links do they have, how many times they update contents and how many times do they update their social media accounts.
After the researching, what are the plugins that can help improve your WordPress site? First I recommend to use the Yoast SEO Plugin. Yoast SEO is all in one solution for your on-site SEO needs. It is the one of the most downloadable WordPress plugins of all time. You may add Meta title, Meta description, Meta keywords for each page of your site. Yoast SEO plugin shows you a google search result preview snippet, so you can see how your content looks like when it search on google. It also helps you to create your sitemap which is the essential for submitting your website to Google. Yoast SEO also get you verified google authorship for your website.
Aside from the plugin I tackled, there are a lot more tools for SEO that might fit your SEO needs, from free to paid SEO tools.
1.Google Webmaster Tools is really the basic free tool you must have. It has a wide range of tools for diagnosing your website issues. It allows not only diagnose the issues on your site but it also reports actions taken to solve the issue directly to Google. Some data that Google provides are back link data, country targeting, keywords, crawl errors, craw statistics, indexation level, sitemaps, fetch as Google, search analytics and mobile usability.
2.Google Analytics is the most helpful tool because it gives you the most useful tool data that you need to get about your visitors and traffic sources. You can track how your users access your site and what page they enter and where they exit and all of the source of traffic to your website.
Being on the top list of the organic search can be considered as the first interaction of your business to your customers. Aside from this, it can be also lead a further engagement by the user through social media or other marketing platforms like email, newsletter and subscriptions.
SEO is something that constantly changing and it opens an opportunity to new businesses to grow. However, these changes requires business to have a person or a team of experts that will focus, understand and execute changes for your business online presence with accordance to the standard and updates, and this is where your SEO shine the brightest.