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Website owners read – Full Website Management Versus Self-Managed Website this 2019

Website owners read – Full Website Management Versus Self-Managed Website this 2019

Full Website Management Versus Self-Managed Website this 2019

Being able to manage and maintain your website all by yourself is a good thing because you don’t need to avail the help of the professionals, but do you think it is enough? Is it having a good presence in online community? Think again. If you are aiming to have the best online presence, you’ll need the help of the professionals’ in line with the website management company.

Self-managed website can be very efficient but at the same time risky. Managing your website all by yourself can be very hectic and time consuming because you need to monitor it every minute because your website runs 24/7. Even if the benefit of self-managed websites is you have the full control of your websites, you can encounter problems that you can’t always handle. Imagine that your website suddenly goes offline, and you don’t know the cause of it, how can you handle the problem? Investigate by yourself? It will take you long and waste time by just investigating what would be the cause of the sudden error.

Sometimes this is the common scenarios that business owners experience and the cause of failure of once business. A good website management company can be a solution to these problems because they are the professionals when it comes to websites. They can prevent these scenarios in taking place and keep your website maintained.

Full Website Management can be costly but a sure thing to engage on, because of the benefits it can give to once business owners. Here are some:

Business owners would have more time on their hands

Owning a business itself can be very stressful. Do you think you have a lot of time to upload things like blogs, articles and other stuffs on your websites? Add new webpages and figure out how you can upgrade your website all by yourself? I don’t think so.
By having a full website management team handling your website and doing all of that for you, you can easily rest and don’t need to worry about knowing that all of you online needs are being taken care of by your website manager. In that way, you can use your other time to other things that is more important.

You’ll get an SEO boost for your website

Search engines in this time are very important because it can help your website to be known by people and attract viewers. Search engines love websites that are always updated on a regular basis. They can make sure that your website can get much search engine traffic as possible for your site to be on top search bars.

You can get a good web hosting for your website

A lot of quality website management companies offer their own private web hosting for the best performance of your websites with an uptime 24/7.

You can get some help that you can use for your online marketing strategies

They can help you come up with a good plan for your marketing campaign that can be perfect for your business to reach ROI.

They will make sure that your website is compatible and works to all internet platforms

Platforms like Internet Explorer, Firefox, Google Chrome and Opera. Devices like smartphones, tablets and other mobile devices. They will make sure that your website could work in any of that.

Marketlink Web Solutions is a company that offers full website management to any businesses. We guarantee return on investment. We offer branding, domain, web design, mobile apps, software, hosting, SEO, digital marketing. Call us now at: (02) 517-0830 or +639989770817. Visit our Full Managed Offers for more details.

SEO Tips 2019 – SEO is better than Digital Marketing?

SEO Tips 2019 – SEO is better than Digital Marketing?

SEO Tips 2019 – SEO is better than Digital Marketing?

Many people are considering that the Search Engine Optimization (SEO) and Digital Marketing are similar, as they complement each other. However, SEO become an essential part of any successful marketing strategy.

As consumers spend a large amount of time online, having a strong digital presence is important for any business to succeed – and SEO is the foundation in accomplishing this goal.

What is SEO?

For starters, SEO is the way of improving the number of visitors to a particular website, by improving the placement or search ranking, over Search Engine Result Page (SERP) to improve online visibility in terms of Organic Search.

Somehow it is becoming hard for people to determine which among SEO techniques to implement and which to get rid of. Here are the 3 of the most important SEO tips to follow to improve a website ranking.

Let’s get started with the list:

QUALITY CONTENT

The reason behind searching on Google is the accuracy and the quality of the results that Google gives.

Ever wonder how Google Search Engine gets such an accurate result?

Whenever a user feed some queries in the search engine, Google crawlers will look for the websites, web pages, and blogs having the best relevant answer and starting listing those websites in the SERP. A web page, website or blog that has the best information will rank at the top three of SERP. But it is not that easy to rank at those spot.With regards to those spots, you need to provide a content that is unique and a very well researched content which has all the information’s relevant to those queries and key phrases. Be sure to create a content that is relevant to your niche. Never change the course from your niche, because if you do so Google may not understand what the purpose of your site is.

Create contents which help the Google understand your website’s role. And develop a content for topic that is most searched of your niche.

REGULAR BRANDING

At least 85% of these website owners have this thinking that they’ve created the best content and google will show them at the top ranking. But unfortunately it is wrong.

No doubt, you have created a best content but that question is how will google understand that you have the best content?

For that matter you need to do a regular Branding. What is Branding? It is a way of promoting your blogs, contents, and blogs on a various platforms of the World Wide Web to gain more attraction for the audience. Once your brand name is starting to build, Google will automatically notice your presence and will give the results for the queries related to your niche.

DEVELOPING THE BEST UI/UX DESIGN

To engage more viewers try to improve you UI/UX design.
Don’t underestimate this tip, because it is proven Google Analytics is using various metrics to evaluate the Website Quality. UI/UX design is definitely such an important factor.

A user-friendly, interactive website and has information that are useful, that will make the viewers to stay on your website or blog for a longer durations and will look for other relevant pages.

This will help you to gain more loyal viewers, improved Bounce Rate, increase the number of Page Views, which are some of the important analytic factors Google uses to judge a particular website.

Marketlink Web Solutions is offering Full Managed SEO, Digital Marketing and Website Maintenance visit our Full Managed offers to know more.

Reasons Why It’s Better to Combine Digital Marketing and Traditional Marketing This 2019

Reasons Why It’s Better to Combine Digital Marketing and Traditional Marketing This 2019

Why It’s Better to Combine Digital Marketing and Traditional Marketing This 2019?

Combining digital marketing and traditional marketing is a brilliant way to come up with more clients and conversions. Marketing nowadays is focused on its digital aspect, combining these two marketing strategies will give a big opportunity when used together. Here are the reasons why it’s better to combine them this 2019.

When these both marketing methods was used in companies, will covering their bases in order to reach entire audience is also ensuring the conversion and ranking up of company. Talking about traditional marketing is where customers are actually taking a passively participating. The best way to use traditional marketing is to commit a call to action in television commercial or magazine advertisement. By using this method viewers will enforce to visit the website and might think of participating the digital experience and turn them as an active participant. This is the excellent way to work up with digital and traditional marketing.

Companies are deciding whether to implement all their plan and efforts in making a marketing strategy that will be successful even online or offline. One thing to remember is that both of them outputting a different result, however depending on the product that was being marketed its best to generate the best and effective results. A better idea to get market both online and offline is to attract and convert more people than just taking marketing in one position. Because not everyone have the time to online shop some prefer the traditional marketing to fill the gap.

One of the reasons why it’s better to combine digital marketing and traditional marketing is because people still watch TV, listen to the radio and read newspapers. Also, there are some products that if you sell online will give better results while it’s the contrary of the products that give better results in offline. This is what we call online tactics for offline sales, this generation proves that being high technology is an advantage because a lot of people now are engaging in either social media or e-commerce shops. Let’s accept the fact that marketing will always be the same instead it just give the traditional marketing a digitized interface.

Digital marketing has shown us the new way of selling , besides being much faster and more efficient than the traditional one. But, saying that traditional marketing is dead why not use it to simply create a new way of strategy.

On the other side digital marketing provides different strategies and tactics, instead of walking in to buy item or product being digitized help much faster and efficient way than the traditional one. But we are not comparing them instead combining them to become the greatest way to achieve successful in marketing. Also, you can make promotions using digital marketing and traditional marketing putting a big advantage. Having attention to everyone is a great possibility in order to increase sales and conversions.

Marketlink Web Solutions offers a Full Managed Digital Marketing, SEO and Website Maintenance. Visit our Full Managed offers for more details.

Reasons why Digital Marketing is better than Traditional Marketing 2019

Reasons why Digital Marketing is better than Traditional Marketing 2019

Why Digital Marketing is better than Traditional Marketing?

There are some reasons why digital marketing is better than traditional marketing. One of the main reason is that most of us rely on the internet and becoming one of the most used tools nowadays. It’s also easier to communicate with other people rather than using traditional marketing. We can clearly see that comparing the two strategies has a big difference and advantages.

Digital Marketing or Web Marketing has It’s own edge inside the world wide web where-in businesses are very in-demand. A modern gadget is a must to start a business (doesn’t include business size) like, mobile phones, laptops and personal computers that can form a proper digital marketing strategy to contact their market, interface with prospects and convert a greater amount of income.

For a few brands, particularly the well-established ones with a massive disconnected group of audience, traditional marketing might be too costly to even think about ignoring. However, for the several private businesses that are attempting to make a mark on a tight spending plan, digital marketing can prove to be a friend in need. Which is the reason several new and old businesses are utilizing the intensity of advanced digital marketing and reconsidering the advertising channel.

1. Higher Level of Customer Engagement
Traditional marketing doesn’t permit direct connection with clients, while digital marketing offers a larger amount of commitment and communication. Regardless whether It’s through Online Media Remarks or Email Messages, your intended interest audience is instantly connected with you through different digital marketing channels.

2. Ease of Measuring Results
You will be unable to identify your prospects by distributing handouts, fliers or by having a magazine exposure. You don’t know how far your marketing strategy will lead you to success or you might be going off course. There are some other ways to guarantee your success by using a modern platform. Digital Marketing gives you a chance to gauge huge results and accurate feedbacks. It enables you to play a clear-sighted marketing enjoyment rather than a blind one.

3. Bigger Audience Range
Traditional marketing is limited in many ways, but one of the biggest restriction that comes with the incapacity to go beyond a regional or local audience. Your business may not be geographically-bound, so why limit your reach?

Using a modern digital marketing, you will be able to create a highly customized campaign and expand your contact into different cities or even huge countries. So say goodbye to the blanket approach that traditional marketing takes and say hello to digital marketing that lets you alter your campaign based on how far you want to go.

Marketlink Web Solutions offers a Full Managed Digital Marketing, SEO and Website Maintenance. Visit our Full Managed offers for more details.

Earning Passive Incomes Online

Earning Passive Incomes Online

Earning incomes is an absolute necessity on our daily living, as most of the stuff nowadays have price tags in them. And, with the population continuously outgrowing the business economy, no wonder more and more people are going unemployed. Finding a job is already difficult enough, and will even be more difficult the farther away your company is. Some people simply just, gives up, became lazy, and wanted to become decorations to their home. However, they still want to earn some money for their living. And so, people found a way, as our survival instincts declared.

They turned the online world as a way to earn income. These are popularly known as Passive Incomes. Passive income is, in essence, a way to get paid for the work you did just once over and over again. A really good way to earn some of that sweet income, all the while at your leisure and comfortability, not to mention, no pressure from anyone or anything.

If you want a short description about Passive Income, it would definitely amount to “Making money while you sleep”. It has a really nice ring to it, right?

How to do it, is now the question most of us thinks right about now. And, some of you are already thinking illegal stuff or ways, but that is not our topic, this is about legit ways, and if you are just curious about that dark side, feel free to explore, at your own risk.

The best idea would be starting up a business and have someone else, be it a person or a company, to run it.

Earning Passive Incomes Online

Take Marketlink Web Solutions, Inc. for example. They create websites for your business or personal gains at an affordable price. Additionally, they can completely manage your site for you, for a little more price, of course. This is called outsourcing, and a really easy way to earn your way up to riches. All you really need to do is to give them the details, and you are well on your way.

Besides, they are partnered with Google, so the quality is assured.

That is not the only way to earn passive incomes, there is many more such as creating a Mobile App. Games, application, operating systems, and anything that can stretch the limit of the mobile device to its limit, and as long as it is interesting and unique, you now have a good source of income.

Just take a look at how much income Angry Birds, a mobile game application, brought in. I do not want to go into statistics, I will just say that it is a really big amount.

Crowdfunding in Real Estates is another. With the large sum of money needed to buy a house, investing in a Real Estate debt is a really affordable option. What it does is that you get the periodic interests from the owner, and some collaterals called mortgage.

Writing a book is another, but serious source of income. Being a writer, and seeing that your book is out, you can get royalties, which basically means the sum of the amount your book or copy has sold. Being a Novelist, sure the writing part is hard, but it is well worth the work. Besides, aside from travelling to find inspirations, you are just mostly home, providing comfortability and less expenses.

Creating Online Courses is useful and fulfilling, both in others and for yourself. By creating a value-packaged online courses that helps a problem or fill a need, be it videos, e-books, emails, or online meets, the customers can just sign up and your system will fill or email them just about everything to access you and your materials. Finally, you get the price of the course, and an automation site will do all the work for you.

Most of us like making videos, and posting it on YouTube. Considering that most people watch in YouTube of entertainment, most channels that have interesting content earned more in their ad revenues. Take the Swedish YouTuber Pewdiepie, who, for better or worse, gained popularity through YouTube.

Interested in Product Designs? That is also a way to earn passive income. By designing T-Shirts, and other products such as cellphone and laptop covers, coffee mugs, and other kinds, and uploading it to some sites, you can earn by getting the portion of your profits whenever a customer purchases your designs.

There are more ways to earn passive incomes, such as opening sports centers, Photo Licensing, House sitting, Bonds, and many more. It’s just a matter of your skills and your own way of earning one.

Why Website Is Important To Your Business In Generating More Sales?

Why Website Is Important To Your Business In Generating More Sales?

Why Website Is Important To Your Business In Generating More Sales

In our modern day, most of us, both people and business alike, are now going online in the internet. From personal blogs to personal business, even corporation and the government are conducting daily businesses and transactions through online.

This is because they all want one thing – they want to be known both nationally and globally. But, before we expand throughout the world, let us know of a little business first.

The best example would be a small, starting business. Of course, a freshly-made business would only be known to their neighbors or near their location. That is quite a small number of potential customers, and that would mean a small amount of sales would be done. Even if the business is giving out flyers, brochures, or a billboard advertisement, it would only mean a small increase in sales. If you keep the business like that, it would not be known much, and in worst case, go bankrupt, and in today’s standards, it is all about competition and monopolization of markets and products. If that is the case, what can we do to make our new business grow further? We go online.

Take Marketlink Web Solutions, Inc., for example. You found out that their business lies in making websites for an affordable price. How did you find out? By their website, which made their sales known throughout. Now, as the business manager, you will be able to see the potential of having a website, especially if you have the sole rights of production to a certain product that is not yet known to exist in the current market.

Now, let us say the Marketlink built your website for you, but having only a website is like an idle, unfinished work. If so, the next is most likely going to be promoted and digital marketing and advertisement. By having advertisements all over the internet, especially on well-known sites such as Facebook, Instagram, Twitter, and YouTube, your business will get known more, and your sales will reach its peak in a few months or years, further backed by your sole monopoly of your product. Furthermore, if future products you again solely monopolized will be released, the product will be immediately be known if or when it will be released. After continuous milestones, expansion, sales, marketing, advertisements through your website, your business might eventually become a company, or even a corporate business.

Why Website Is Important To Your Business In Generating More Sales

Why Website Is Important To Your Business In Generating More Sales

The website is on the internet as long as you have the access to it, so eventually, overseas customers and businesses will also get to know you. This, of course, automatically throws your business from local to global. And from there, you can now go build your own company overseas, and so on.

With a small business, going from local to global is a big jump and opportunity for newly-made businesses and companies when it comes to sales. After all, catering to customers all over the world with about eight billion individuals in it is a big chance. As for other, older companies, it creates windows of opportunity – and advantage to the large amount of competitors currently in the market.

Another important thing to note about having a website in a business is in its digital conversion. Meaning, your logs of products, sales, and returns can be recorded, viewed, and updated online. In addition, unlike a physical logbook where you have to record every single transaction, unsorted, and in some cases, missing, that is already a loss of a sales income. With digital capabilities of a website, not only you can record transactions easily, you can also view them individually in a much faster and easier fashion.

Another case is tracing the analytics of the business firm, whether it’s daily, weekly, monthly, quarterly, or annually, especially to those with large companies. By viewing their sales of a particular product, the company can easily come up with plans that could maximize their sales at a particular time. The best example is the seasonal sales of a certain product where they try and review the peak sale of that particular product. If that product is at it is peak, let’s say, at the October, then that is when they would supply a large quantity of the product in order to reach the demand. After the peak sale is over, any leftovers will be sold, but on a limited supply. Through cycling peak sales, the business can always maximize their sales, with the help of their website analytics.

As for the business that have limited visiting hours, it’s a big loss of sales from customers that needs your products of appointment services. With the help of a website, you can easily regain those sales. See, Websites run almost indefinitely, so any customers who were looking for your products can easily gain access and buy your products, and for those who look forward to appointments, can reserve a schedule ahead of time, without having to worry about the physical limit of your business.

Finally, and the probably the most important aspect of having a website, is the efficiency upon creating one. In business, especially the larger ones, have a large amount of physical expenses and labor to work on. Web sites can help you reduce the amount of tasks and expenses that are most likely miscellaneous to your business. As a business, the primary goal is to accrue more sales income rather than expenses. By digitizing a large amount of work, the faster the business will go, more customers can be catered, and have less human errors, which will, ultimately, give rise to more sales and opportunities.

To summarize, having a website in a business is a really big, as not only will it give you opportunities both locally, and globally, it will also grant your business much more efficient work towards the business’s goal.

What is SEO?

What is SEO?

Do you have your own website? If yes, just being on internet is not enough. Are you one of the businesses that create their website and then just waiting or the leads to come? That will never works.

Google processed that over 3.5 billion of searches are done every day and 400,000 search queries every second. Imagine how many customers are searching for your product and services but your business are not visible to search engines.

What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free” or “organic” search results on search engines.

From the sentence of “getting traffic from free, organic” you will not going to pay for the advertising or sponsored ads, it is Free and all you need to do is to get on the top page of search result. Why? Because there are a probability that you will might get the traffic of most searches for your keyword. Also, the brands that appears on top positions are more likely trustworthy for customers and that might boost your Brand Awareness, unlike to those at the bottom of the search result.

There are two types of SEO,

On-Page SEO – means the optimization will be within your website (Page-Title, Meta-Tags, and Content Optimization etc.)

Off-Page SEO is like a wheel. It is creating back links or interlinking your website from the external website or a blogsite or thru social media.

The first step is you need to conduct a keyword research. You need to search for a specific keyword that will fit in your business. Bear in mind that you just don’t need to find the perfect keyword for you, but the feasible. Of course, you are not the only one that knows the importance of SEO and how to do it. You need to search if that keywords are highly searched on search engine and also the competency of that keyword. You may use a free tools for keyword research such as Google Keyword Planner Tool.

Next will be the Domain Research, so what are the SEO best practices in choosing a domain name? Go for the domain that are short and easy to remember. Don’t use domain names that has numbers or special characters and your domain should not be longer than 15 characters. If you can include a keyword that helps make it obvious what your business nature while keeping your domain name catchy, unique, go for it.

After that, you need to conduct the Competition Research. Like I said a moment ago, you are not the only one that knows the importance of SEO and how to do SEO. So, you need to search who are your competitors and how they do to make it to the top positions. From how many back links do they have, how many times they update contents and how many times do they update their social media accounts.

After the researching, what are the plugins that can help improve your WordPress site? First I recommend to use the Yoast SEO Plugin. Yoast SEO is all in one solution for your on-site SEO needs. It is the one of the most downloadable WordPress plugins of all time. You may add Meta title, Meta description, Meta keywords for each page of your site. Yoast SEO plugin shows you a google search result preview snippet, so you can see how your content looks like when it search on google. It also helps you to create your sitemap which is the essential for submitting your website to Google. Yoast SEO also get you verified google authorship for your website.
Aside from the plugin I tackled, there are a lot more tools for SEO that might fit your SEO needs, from free to paid SEO tools.

Free:
1.Google Webmaster Tools is really the basic free tool you must have. It has a wide range of tools for diagnosing your website issues. It allows not only diagnose the issues on your site but it also reports actions taken to solve the issue directly to Google. Some data that Google provides are back link data, country targeting, keywords, crawl errors, craw statistics, indexation level, sitemaps, fetch as Google, search analytics and mobile usability.

2.Google Analytics is the most helpful tool because it gives you the most useful tool data that you need to get about your visitors and traffic sources. You can track how your users access your site and what page they enter and where they exit and all of the source of traffic to your website.

Being on the top list of the organic search can be considered as the first interaction of your business to your customers. Aside from this, it can be also lead a further engagement by the user through social media or other marketing platforms like email, newsletter and subscriptions.

SEO is something that constantly changing and it opens an opportunity to new businesses to grow. However, these changes requires business to have a person or a team of experts that will focus, understand and execute changes for your business online presence with accordance to the standard and updates, and this is where your SEO shine the brightest.

What is a Full-Managed Website and Digital Marketing Services of Marketlink Web Solutions?

What is a Full-Managed Website and Digital Marketing Services of Marketlink Web Solutions?

What is a Full-Managed Website and Digital Marketing Services of Marketlink Web Solutions?

“Focus on your business and let us work on your website”

Basically the full managed website is built and maintained by us for you. There are thousands of people and businesses build their own websites with free website offers, website building software, since they don’t have time and skills to put up, edit and maintain their own website.

Are you managing your own sponsor ads with little success? Along with the web development, we have full-managed digital services for you.

Full managed digital Marketing is a combination of a human talent and technology to develop, execute and manage the numerous elements of digital marketing.

Marketlink Web Solutions offers a cost effective solutions by creating a website for your business and maintaining it. It all start by gathering all the details regarding to your business. Based on the client requirements, we will build and create your website from creation of mock up to development up to after sales support. Graphics, contents or texts, design and images will be from us. We will work closely with our full managed clients to make sure your website are well-maintain and up-to-date.

Updates is upon at the client request, and we will make sure that your website is growing. The best of all, it frees you up so you can focus on your business without worrying about your website.

Need an assistance in creating high quality content? We can provide a solution for you. Planning to have a venture into online advertising via Google or Facebook? We can make happen that as well. From improving your SEO ranking, driving your traffic to your website, creating your social strategy or content marketing we will take care of you. We also provide monthly reports for our full managed digital marketing clients.

Marketlink Web Solutions will help you dominate your online space by creating your professional website and implementing digital marketing solutions for your business. We will make sure that our full managed digital marketing service for your company will see and measure your success.

Our Business Model, Branding to ROI. Why it will be beneficial for your business?

Our Business Model, Branding to ROI. Why it will be beneficial for your business?

Our Business Model, Branding to ROI. Why it will be beneficial for your business?

“We don’t just build websites, we create website that sells.” – Dr. Christopher Dayagdag

Does your business have a website? If yes, does your website are visible to your target customers and has conversions or inquiries? If no, well, did you know that more than half of the world’s population now uses internet with more than 3.75 Billion people are online. That is based on the “Digital in 2017 Global Overview” report by social media consultancy We Are Social and the social media management platform Hootsuite.

The number of social media users grew up to 8% year-on-year all over the globe. All the online activity and web traffic are on mobile. In Philippines, about 60 Million or 58% of the population has access to the internet. And it grows by 27% in the 12 months. When we, Filipinos go online, we are spending 8 hours and 59 minutes every day on average.

Just having a website is not enough. Imagine how many customers are looking for your business type online.

These numbers are an evidence that having an online business or ecommerce is a great benefit and opportunities to business owners. Internet has all the limitless opportunities for businesses which allows you to promote and sell your products and services and earn just in few clicks.
In this digital era, we have seriously altered the way we approach business. That’s why Marketlink Web Solutions formulate the “ Branding to ROI ” business model.

The first step to reach the ROI begins by creating your brand and products and have a clear identity. Second, is the creation of your website, social media business page and gathering likes and reviews, post and your best pictures. Next is linking your social media accounts, blogs, video links to your website. Fourth, we will promote your social media accounts using paid or non-paid strategy like SEO, Google Ads, and Facebook sponsor ads. Next is engaging to your customer’s inquiries and feedbacks, and monitor the page views, insights and campaigns of your website. Lastly, we will measuring your campaign success and see the Return of Investment (ROI) from active campaign. And stand out with your online business.

Given all these steps, going online will not solve your business problems. Engaging and managing customer inquiries and creating promotions and sales and ensuring a strong and reliable internal workflow should be worked on. Commitment and dedication are still the requirements for any business to succeed. But using technologies will make your business more competitive.

Marketlink Web Solutions “ Branding to ROI ” business model are proven and effective and some of our clients reach their ROI. What are you waiting for? Get more customers online and reach the ROI using our own business model.

How Search Engine Works?

How Search Engine Works?

Before answering that question, what is a Search Engine? So based in Wikipedia, search engine “is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.” Example: Google, Yahoo, Bing and Ask.com. And to find that answer, I used a search engine, particularly, Google.

Have you ever wonder how frequent you use Google or other search engines per day? World Wide Web is a huge place. If you know a website, you can find it by just type in the web address in the address bar of browser. What if you don’t know the URL?

For many, Search engine is an internet. When you want to find the “Asus Zenfone Laser 2 specs”, search engine will display the list of web pages that containing information about Asus Zenfone Laser 2. Search Engine have become part of our lives. We use them to find things online, learning tools, directions or map and also for business.

Search engine has 3 functions: Crawling, Indexing and Retrieval & Ranking.

How Search Engine Works

CRAWLING – it all begins here. An automated bot / spider / crawler / web crawler collects all the data in a website. For Google it is “Googlebot”. It will scan the website and collect all details in the website such as page title, images, and linked pages.

INDEXING – every time a bot / crawler visits a web page, it stores the information collected from a web page to search engine’s massive databases. It makes a copy of it and add the URL to an index and repeats the process, until it builds a huge index of many web pages.

RETRIEVAL & RANKING – When someone perform online searching, search engine goes down to its billions of documents. It returns a result that Relevant or useful to searcher’s query and RANK those results according to the Popularity of the website serving the information.

Search Engine Algorithms

To determine the relevance and popularity, search engines employs mathematical equations or Algorithms. Search engine algorithms has a hundreds of variables, or what we called “Ranking Factors”.

Google core algorithms:

Google Panda – it takes the quality of the website’s content when ranking sites in search results. It ranks a website with high quality content that answer the searcher’s query.

Google Penguin – This is the second core algorithm of Google. It deals with the link quality. Most of the affected of this algorithm is the sites with poor link building.

Google Hummingbird – This is part of the Google main search algorithm, it ensure that it serves the best results for specific queries. Hummingbird is more about able to understand search queries better, particularly with conversational search.